The best way to get their attention: Surprise them. And preferably with a big, unusual gift. That’s exactly what a dimensional was designed to do. It uses a large or unusual item, and the element of surprise, to make a sales pitch that the target won’t soon forget.

And RESPONSE knows exactly how to create dimensionals that will get their attention and results. Just take a look at these two samples.

GE Corporate Payment Services

It’s a plug-and-play system... GE Corporate Payment Services (CPS) just needed to find the right credit unions to plug in. GE-CPS makes it easy for smaller credit unions to compete with the big banks –– offering them credit cards branded with their credit union’s name and logo and all of the services, from card production to billing, that they’ll need.

And when GE-CPS wanted to tell smaller credit unions about its business MasterCard® program and help them stand tall against bigger banks... they turned to RESPONSE.

Challenge: To compel product managers at smaller credit unions to schedule an appointment with a GE-CPS sales person.

Method: A full dimensional package (a one page sales letter, a business reply card, a business reply envelope, and – our lawyer’s favorite part – an illustrated how-to for the stilts) that offered Credit Union managers a product that would give them a step up in their fight with banks... and a free pair of stilts. The package also included an offer for a second pair of stilts when the manager met with a GE-CPS sales representative.

Result: The campaign just mailed... but no doubt we’re successfully giving the credit union managers a raise.

Wells Fargo

The Wells Fargo HSBC Trade Bank had a unique, complicated product that wasn’t for just anyone. As the only nationally chartered bank designed to work solely with international companies, the Trade Bank needed a solution that would help their salesmen get their feet in the rights doors, and meetings with the right prospects.

When the Trade Bank was looking for new clients, they turned to RESPONSE.

Challenge: Help the Wells Fargo HSBC Trade Bank sales team schedule meetings with top-tier international business prospects.

Method: A door opening dimensional timed to arrive one week before a phone call from a Trade Bank salesperson. The dimensional included a one-page sales letter extolling the virtues of a consultative approach that makes complicated international trade law simple... a genuine Louisville Slugger® engraved with the recipient’s name... and an offer for a hand delivered major league baseball if the recipient scheduled a meeting with a salesperson.