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We appreciate our clients. We never take them or their work for granted. |
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We treat each other, our clients and our vendors with dignity and respect. |
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We specialize in growing our clients’ profitable customers, and
in helping clients add new, profitable customers. |
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It is our responsibility to be experts in what works. |
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We urge clients to hold us to quantifiable objectives. |
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We spend our clients’ money responsibly. We avoid indulgences that
increase cost without increasing effectiveness. |
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We define selling as the art of finding and filling needs at a fair price.
Pushing the unwanted is not selling; it is abuse. Good, moral selling is
a hallmark of professionalism. |
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We rarely enter awards competitions. We believe that seeking awards diverts
focus from real objectives. The best award is profitable results for our
clients. |
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Our creative product shines. A commitment to measurable results is not
a license to produce schlock. |
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We market ourselves the same way we urge our clients to do. |
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We owe it to ourselves and our clients to hire carefully. We’d rather
work overtime than settle for someone we’re not dying to bring on. |
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We dress the part: business attire for client meetings; in the office,
business casual is allowed, but jeans and shorts are not. (Not even on Fridays.) |
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We have fun. We wisecrack. We avoid taking ourselves too seriously. We
want clients and employees to feel their spirits lift when they walk through
our doors. |
