Scientific testing is useful for more than lab work. It’s also the most cost-effective way to improve the effectiveness of your advertising over time, without necessarily increasing your budget.

RESPONSE knows exactly how to design your advertising to tell your prospects about your business AND track how the prospects react. This allows us to fine-tune individual variables in your campaigns and improve your results.

The University of Utah Alumni Association

As a charity organization that funds student scholarships, lobbies on behalf of the University of Utah, and gives out recognition awards –– the Alumni Association can’t waste money on ineffective advertising. It needs advertising that increases membership numbers without breaking the budget.

So when the University of Utah Alumni Association wanted a cost-effective method to recruit new members and renew existing members, they turned to RESPONSE.

Challenge: Prospect new annual and lifetime members, and renew or upgrade expiring annual members.

Method: A graduated series of tests to ensure that the prospecting and renewal campaigns continue to pull memberships at an acceptable rate along with continuous refinement based on test results.

Results: A clear and consistent improvement in the effectiveness of the renewal campaign, and a reverse of the long-term decline in total memberships through the prospecting campaigns.